Castore x Alpine F1
The partnership between Adidas and Mercedes is not the only sponsorship news for the 2025 season. Alpine F1 has also announced a new collaboration, officially signing a multi-year agreement with Castore, an emerging English clothing company. The French team thus ends its partnership with Turin-based Kappa, signing on with the brand that already sponsors McLaren and Red Bull in Formula 1.
Castore will provide Alpine’s drivers, as well as its technicians, engineers, and mechanics, with “trackside” apparel—non-technical clothing used during race weekends—which will continue to be supplied by Italy’s Alpinestars. The English brand, which will unveil Alpine F1’s new team kits in the coming weeks, will also supply uniforms and clothing for employees at the team’s Enstone and Viry-Châtillon factories. Additionally, Castore will manage the team’s official online store for public merchandise sales.
Statements
“This partnership,” explains Tom Beahon, co-founder and CEO of Castore, “with the BWT Alpine Formula One Team is an incredibly exciting development for Castore. Formula 1 is a rapidly growing sport globally and an area of great interest for Castore. We love that our offering in this space brings fans closer to the action. We look forward to seeing the Castore wings represented in a competitive environment like Alpine in the upcoming season.”
“We are very pleased to announce,” adds Alpine F1’s Marketing Director, David Warren, “our new and exciting partnership with Castore, which will allow us to elevate our team apparel, as well as enhance the overall product offering we have available for the team’s fans, who represent us at home and on the racetracks we visit worldwide. We look forward to working closely with Castore to create exciting and unique clothing ranges that will be available for our fans globally, and we can’t wait to see them supporting our colors throughout the season.”
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