McLaren announces new multi-year partnership with Global
McLaren has announced a new multi-year partnership with Global, the British media and entertainment group, which will see the company join the Formula 1 and Hypercar team as an official race partner and official audio partner.
Founded in 2007 and based in London’s Leicester Square, Global has grown rapidly to become one of the largest commercial radio groups in Europe.
Under the agreement, the Global brand will feature on team radio headsets during Formula 1 race weekends in Monaco, Silverstone and other selected European rounds. On certain race weekends, Global Player branding will also appear on the headsets worn by team personnel, as well as drivers Lando Norris and Oscar Piastri.
The partnership will also extend to McLaren’s Hypercar programme in the World Endurance Championship (WEC), which is set to make its debut in 2027.
Statements from McLaren Racing and Global leadership
Matt Dennington, Co-Chief Commercial Officer of McLaren Racing, said:
“Global shares our commitment to reaching fans in meaningful ways. Engaging them at some of our most iconic circuits will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across selected race weekends.”
Mike Gordon, Chief Commercial Officer of Global, said:
“The partnership with McLaren Racing as official race partner and official audio partner represents an extraordinary opportunity to position Global Player at the heart of the action on one of the world’s most important sporting stages.”
“Both Global and McLaren share a passion for performance and precision, with a common goal of entertaining and engaging audiences. We are excited to keep motorsport fans updated on Global Player, through our radio stations and our outdoor advertising network.”
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