Verstappen finalizes the deal
After four consecutive years as world champion, Max Verstappen will head into the next F1 season without the title, but the Dutch driver has secured an exclusive agreement off the track. Max Verstappen has signed a multi-year partnership with Fanatics, the US-based company specializing in sports merchandise, collectible cards, and licensed autographed and game-used products.
Merchandise available to fans worldwide
Products will be available both on the official Fanatics website and through a dedicated online store for Max Verstappen, scheduled to launch in early 2026. Fans around the world will have faster access to merchandise that will be updated in real time based on Verstappen’s milestones. The partnership was announced alongside the sale of the 1/1 Verstappen card in the F1 Eccellenza 2025 collection. This card celebrates the record lap set by the Dutch driver during the last Monza qualifying session, where he achieved the highest average speed in history at 264.681 km/h.
First words from Verstappen
“It’s fantastic to work with Fanatics and to offer exclusive products and experiences to all my fans, wherever they are in the world,” Max Verstappen said, with a piece of his Monza race suit featured in the 1/1 card. “I’m looking forward to collaborating with the Fanatics merchandising and collectibles teams to create products and experiences that truly reflect my career and give fans something special to collect and enjoy.”
Fanatics expresses enthusiasm
Fanatics’ team also expressed great satisfaction with the deal. Andrew Low Ah Kee, CEO of Fanatics Commerce, stated: “Max’s global fanbase continues to grow at an incredible pace, and we are proud to enhance the way his fans can engage with him. His on-track achievements and international popularity have made him one of the most influential athletes in the world. Our team is excited to welcome him into the global Fanatics network and to create products that have real meaning for Max and his fans around the world.”
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