Daniel Ricciardo opens a new chapter in his career with Ford, unveiling the collaboration between his Enchanté brand and Ford Racing. Find out when the new collection will be released.
In the new phase of his career away from Formula 1, Daniel Ricciardo continues to build his own path connected to the world of motorsport, but with a different, more personal and lifestyle-focused approach. It is within this context that the new collaboration between Enchanté, the brand founded by the former Australian driver, and Ford Racing has taken shape, officially announced in recent hours.
Daniel Ricciardo launched Enchanté in 2023, turning what initially looked like a side project into a true extension of his personal identity. His subsequent appointment as a Ford Racing brand ambassador in September 2025 made the evolution towards a shared collection feel almost inevitable, bringing together his passion for motorsport and his interest in fashion and lifestyle.
The collaboration was announced directly by Daniel Ricciardo through Enchanté’s social media channels, with the post accompanied by a message that clearly explains the emotional bond behind the project: “For me, racing has always been synonymous with fun. It made me happy and gave me memories that will last a lifetime.” A concept that the Australian connects directly to the Blue Oval brand: “That’s why I love Ford. Some of my favourite memories are road trips behind the wheel of my Raptor.”
When will the new collection be released?
In the former Formula 1 driver’s words, motorsport is not just about competition, but also about culture and sharing experiences. “From F1 to Dakar, from Le Mans to Bathurst, Ford’s passion for motorsport is clear,” he wrote, before adding the element that excites him the most: “But what excites me most is the way they keep finding new forms of fun.”
The post ends with a precise date, “1.15.26”, which marks the official launch of the new Enchanté x Ford Racing collection, scheduled for 15 January 2026. This detail confirms that the project is already ready to enter its commercial phase and reach the public.
After leaving Formula 1 at the end of the 2024 Singapore Grand Prix and being replaced by Liam Lawson at Racing Bulls, Daniel Ricciardo chose to step away from the spotlight of the Formula 1 circus. It was only an apparent break, during which the 36-year-old strengthened his relationship with Ford Racing, enjoying experiences far removed from traditional racetracks.
Among these, his participation in the Ford Raptor Rally on Lake Havasu, Arizona, in December 2025 stands out. It was a weekend defined by sunset driving, high-speed runs through the desert, spectacular jumps and extreme off-road action behind the wheel of the Raptor T1+. An experience Daniel Ricciardo described with his usual honesty: “I was pretty scared. But it was really fun. I’d never done anything like that before.”
Daniel Ricciardo’s shift from the high-pressure environment of the F1 paddock to a lifestyle-centric role with Ford Racing marks a successful transition for one of the sport’s biggest personalities. By leveraging his “Enchanté” brand to bridge the gap between elite motorsport and everyday fan culture, Ricciardo is proving that his influence extends far beyond the final lap. As the 2026 collection prepares to hit the shelves on January 15, it serves as a tangible reminder that for the Honey Badger, the thrill of the drive remains the ultimate goal—whether it’s on a street circuit or deep in the Arizona desert.
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