The 2026 Formula 1 season officially begins on January 15, and Racing Bulls will kick off the excitement by revealing its new car. However, for now, only the car’s livery will be shown. Fans will have to wait until the Bahrain or Melbourne Grand Prix to see the fully finalized version of the car on track.
This marks a historic moment for the team led by Alan Permane, as Racing Bulls will debut with a Ford power unit, just like its sister team Red Bull. To celebrate this milestone, the two teams are holding a joint launch event, unveiling their new liveries together. The event will take place in Detroit, the home city of Ford, highlighting the renewed partnership with the American automotive giant.
Words from Peter Bayer and Jim Farley
Peter Bayer, CEO of Visa Cash App Racing Bulls, expressed his excitement about the collaboration with Ford. He highlighted the shared values of innovation, performance, and competitive spirit between the two brands. Bayer emphasized that the partnership opens opportunities to connect with a new generation of fans and showcase the future of mobility and performance on a global stage. Hosting the launch in Detroit, he added, makes the event even more special.
Jim Farley, President and CEO of Ford Motor Company, also shared his enthusiasm. He stated that the Ford team has been working tirelessly to prepare for the 2026 season alongside Red Bull. Farley underlined that the collaboration goes beyond racing, as the lessons learned in Formula 1 will be applied to improve Ford’s cars and trucks for customers. He expressed excitement about how the partnership will shape future automotive technologies.
Launch event details
The official launch event takes place today, January 15, in Detroit at 10:00 PM local time. Due to the time difference, fans in Italy can watch the live stream at 4:00 AM. The easiest way to follow the launch is via the official Red Bull YouTube channel.
Anticipation is high as fans await the new and innovative cars, which will be on track for pre-season testing in Spain in less than two weeks. The joint launch not only highlights Racing Bulls’ technical ambitions but also sets the stage for a thrilling start to the 2026 F1 season.
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