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Home » Daniel Ricciardo returns to Racing Bulls in a new role through fashion

Daniel Ricciardo returns to Racing Bulls in a new role through fashion. Daniel Ricciardo returns to the F1 paddock in Miami with his brand Enchanté.

Daniel Ricciardo, 2024 F1

Although he is no longer behind the wheel of a Formula 1 car, Daniel Ricciardo continues to make his presence felt in the F1 world. At the Miami Grand Prix, the Australian driver returned to the paddock in an entirely new way: through fashion.

His clothing line, Enchanté, has announced a collaboration with the Visa Cash App Racing Bulls Academy Programme, thereby supporting the F1 Academy and the journey of young women in motorsport.

Daniel Ricciardo returns to F1 and VCARB RB: the new partnership
Rafaela Ferreira, driver for Racing Bulls in the F1 Academy, is the face of this blend of style and speed: she will wear items from Daniel Ricciardo’s collection during the race weekend in Florida.

“Enchanté has always had a light and fun spirit,” Daniel Ricciardo explained. “It might sound simple, but feeling good in what you wear can really boost your confidence, which is crucial when you’re driving at those speeds. This partnership with the Racing Bulls Academy is something we’re very excited about.”

Ferreira welcomed the new collaboration with enthusiasm: “I love playing with my style and using clothes to express who I am. Enchanté has a positive energy that I really relate to, and I can’t wait to bring that to the track in my first weekend with the Visa Cash App Racing Bulls Academy Program.”

Although Daniel Ricciardo did not physically attend the Miami GP, his influence was felt in a context increasingly focused on the style and identity of the sport’s key figures.

Since stepping away from the F1 grid after the 2024 Singapore Grand Prix, Daniel Ricciardo has preferred to keep a low profile, but he has continued to cultivate his personal projects. With Enchanté, he has found a new way to stay connected to the paddock, opening a creative bridge between motorsport and fashion.

An original way to extend his legacy in F1—not just through the stopwatch anymore, but also through style.

May 4, 2025Daniel Novak
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Daniel Novak

Daniel Novak is a seasoned F1 reporter with a passion for precision and storytelling. His coverage spans everything from race weekends to team politics, giving fans an all-access pass to the action on and off the track

1 year ago Daniel Ricciardo, F1 News, RB2025 Formula 1 season, Daniel Ricciardo, RB13

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