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Home » Why Audi and Mercedes could bring Formula 1 back to Germany

Why Audi and Mercedes could bring Formula 1 back to Germany. Formula 1 and Germany: how Audi and Mercedes could reshape the calendar.

George Russell, Mercedes W16, 2025 F1

The possible return of the German Grand Prix to the Formula 1 calendar is neither a nostalgic issue nor a purely sporting one. Instead, it is a political, industrial, and strategic matter that exposes an increasingly evident contradiction in the governance of the Circus: the structural absence of Europe’s leading economy from a championship that aims to represent the global technological elite of the automotive industry.

From this perspective, the words of Stefano Domenicali are extremely clear. The Formula 1 CEO does not close the door to Germany; on the contrary, he reiterates an explicit interest, but he sets a condition that goes beyond simple sporting enthusiasm: the return must be a priority for the German market itself. In a context where global demand for Grands Prix exceeds supply, Liberty Media has no intention of being proactive toward markets that do not demonstrate strong political and economic commitment. “We are not desperate, because we have many requests from all over the world,” Stefano Domenicali admits to Motorsport Magazine, implicitly clarifying how the decision-making center of gravity has shifted from historic circuits to markets capable of presenting solid financial and institutional packages.

German Grand Prix: an anomaly in the F1 system

And yet, the German case remains peculiar. For decades, Germany was one of the pillars of Formula 1 during the Bernie Ecclestone era, to the point of hosting two races per season between the Nürburgring and Hockenheim. That period was supported not only by motorsport tradition, but also by an industrial and media ecosystem that found a natural driving force in the success of Michael Schumacher first and Sebastian Vettel later. Today, that bond appears weakened, and the absence from the calendar since 2020 – aside from the Eifel Grand Prix held at the Nürburgring as an emergency solution during the Covid-19 pandemic – confirms a loss of centrality that goes beyond the purely sporting dimension.

Stefano Domenicali acknowledges this reality: Formula 1 is interested in returning, but only “with the right organizer and the right offer.” This statement must be read politically. It is not just about hosting fees or infrastructure investments, even though Hockenheim has already put a significant modernization plan on the table. The issue is systemic: without a clear assumption of responsibility from German institutions and stakeholders, the Grand Prix risks remaining a theoretical option, squeezed by competition from emerging markets and by new multi-year agreements, such as the one that has already brought Portugal back into the European system.

Within this framework, the driver factor is almost secondary, but not irrelevant. Germany no longer has catalytic figures like Schumacher, Vettel, or Rosberg. Nico Hülkenberg, at 38 years of age, is the only stable representative, while Mick Schumacher has embarked on a different path that has taken him overseas, into IndyCar. However, reducing the German issue to the lack of national heroes would be a misleading interpretation. Modern Formula 1 no longer lives exclusively on local idols, but on industrial, technological, and media platforms.

The political and economic weight of Germany

This is where Germany’s political and economic weight becomes central once again. No other European country can currently boast a comparable industrial presence: Mercedes and Audi are two global automotive giants, both directly involved in the Formula 1 project, with the latter having taken over Sauber and preparing to assert itself as a full-fledged manufacturer. Their presence inevitably strengthens Germany’s candidacy and makes it difficult, in the medium term, to justify a European calendar without the economic locomotive of the Old Continent.

The issue of television rights, also mentioned by Stefano Domenicali, must be interpreted through the same lens. “I don’t think free-to-air television is the key,” he states, shifting the focus from simple media exposure to the construction of the “right package” together with RTL. This is another signal of how Formula 1 is asking Germany not only for passion, but for an integrated strategy that brings together media, promoters, and institutions.

The European rotation system, already implicitly adopted to manage the excess of historic events relative to the limits of the calendar, represents a concrete opportunity in this sense. But even here, Germany cannot afford to remain on the sidelines. In a Europe that accepts the logic of rotation, the absence of Berlin – or rather, of the entire German system – risks becoming a political choice rather than a contingent consequence.

A Formula 1 that presents itself as a global showcase for the automotive industry and technological innovation cannot, in the long term, afford to do without Germany. Not for romantic reasons, not for history, but for strategic coherence. It is now up to the German market to decide whether it wants to return to a leading role or accept a marginal position in a sport that, paradoxically, continues to speak its industrial language.

The return of a German Grand Prix is no longer just a dream for fans of the Hockenheimring or the Nürburgring; it has become a vital piece of Formula 1’s industrial puzzle. As Audi prepares its 2026 entry and Mercedes continues to use the sport as its primary global marketing platform, the pressure on German organizers and politicians to present a viable financial package has never been higher. Stefano Domenicali has laid out the terms: F1 is ready to return to its traditional heartland, but only if Germany proves it truly values its place at the pinnacle of international motorsport.

Jan 10, 2026Mark Robinson
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Mark Robinson

Mark Robinson has been following Formula 1 since childhood and brings a wealth of knowledge about the sport's history and evolution

8 months ago Audi, F1 News, MercedesAudi, Mercedes, Stefano Domenicali11

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