Cadillac shakes up Formula 1 project with major signing from Audi. Cadillac has dealt Audi a major blow by hiring Adam Baker.

F1 | Cadillac steals key figure from Audi and changes the game

Cadillac has struck a major blow against Audi, shaking up Formula 1 and sparking fresh questions about the future of both projects. The American brand has secured the services of a crucial figure from Audi, a move that could reshape the balance of power in the sport’s upcoming era.

The man at the center of this development is Adam Baker, former CEO of Audi Formula Racing. He has joined Cadillac’s new Formula 1 program, taking on the role of chief operating officer for the American manufacturer’s future power unit facility. This switch not only marks a significant step in Baker’s career but also represents a heavy setback for Audi, which had entrusted him with building its engine department before the arrival of Mattia Binotto.

A surprising twist that sparks debate

According to reports from Motorsport Magazin, Adam Baker will relocate to Charlotte, close to General Motors’ Technical Center, where Cadillac will establish its new Formula 1 power unit factory. He will be responsible for creating the department from the ground up, working alongside Russ O’Blenes, CEO of GM Performance Power Units.

“Adam brings unique experience and a clear vision for the project,” early reports have stated. “His role will be crucial in developing Cadillac as an independent force in Formula 1.”

The team is set to make its debut in 2026, initially powered by Ferrari engines, with the supply expected to last until at least 2028. From 2029, however, Cadillac plans to transition into a full engine constructor, producing its own power units in-house. The major uncertainty lies in the regulations: current technical rules run until 2030, but discussions have already begun about the possible return of V10 or V8 engines. “It is not yet clear whether Cadillac will focus on today’s hybrid power units or pursue new solutions,” Motorsport Magazin reported.

The key issue remains the investment required. Developing a power unit for only two seasons could prove financially inefficient. However, Cadillac’s entry into Formula 1 was made conditional on its commitment to becoming a constructor in its own right. In this context, Adam Baker’s arrival signals seriousness and determination, strengthening the credibility of the Cadillac project. At the same time, it underlines the challenge now facing Audi, which has lost a key figure to a fast-rising competitor.