Undoubtedly, it is one of the most coveted items for fans worldwide. The helmet has always been a unique symbol within Formula 1, which explains the initiative proposed by Binance.
For the 2025 season-opening Australian GP, fans can design the helmet Pierre Gasly will wear. “Formula 1 fans are among the most passionate and engaged in the world,” said Binance Chief Marketing Officer Rachel Conlan. “Through innovation, we can take engagement to a new level. We are excited to leverage our partnership with Pierre and Alpine to bring fans closer to their sport.”
Additionally, the winner will receive the autographed helmet from the French driver, a virtual meeting, and participation in a special initiative during their home GP (Imola or Monza for Italian winners).
Pierre Gasly also commented on the initiative. “This contest is an incredible showcase for the creativity and energy of fans. I can’t wait to see the various proposals, and we’ve prepared several surprises for unveiling the winning helmet,” said the French driver.
How to apply
Entries can be submitted until January 20 (00:00 UTC), and the winner will be announced shortly before the Australian GP. “Participants must present original and creative designs that represent Binance’s values and innovative spirit while celebrating the Australian GP and the connection between cryptocurrency and motorsport.”
All contest details, including the procedure for submitting designs, can be found at the provided link.
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