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Home » Toto Wolff reveals how his leadership approach has changed: “Pressure strategy didn’t work”

Toto Wolff reveals how his leadership approach has changed: “Pressure strategy didn’t work”. Toto Wolff reveals adjustments he’s made in managing Mercedes after three years of struggles.

Toto Wolff, Mercedes team principal 2024

Toto Wolff Changes His Strategy
Throughout nearly every race weekend over the past three years, Mercedes has been highly unpredictable, often the most inconsistent team in this new era of F1 cars. Starting with a design concept that diverged significantly from the competition, the Brackley team acknowledged the misstep, abandoning its approach a year later by parting ways with Mike Elliott and appointing James Allison as technical director. Although the former Ferrari engineer brought some improvement, with Mercedes winning three races in 2024, the W15 has retained a degree of unpredictability seen in its predecessors.

For team principal Toto Wolff, it might have been easy to fire one person after another, but the Austrian prefers a different approach. In keeping with the “no blame” culture he has always promoted within Mercedes, he continues to question his own role before pointing fingers at others.

Toto Wolff’s Reflections

“Am I still the same leader I was before? Have I gone from being ‘great’ to just ‘good’? Because ‘good’ is not enough in Formula 1. These were questions I had to answer, and I found the answers. I’ve changed on a personal level: pressure has always been useful for pushing myself, but it hasn’t worked with others. Instead, it frustrated people who were already giving their all for our success,” he shared on the *High Performance* podcast. “So I had to shift my perspective. For instance, last year we had a strong performance in Austin. We finished second but were disqualified over a floor irregularity. But I was still content because we were fast. Then we went to Brazil and failed miserably; I was extremely disappointed with myself and the team, and I voiced this by saying that car didn’t deserve to win a single race. By saying this, I disrespected the daily effort people put into making that car faster, and I ended up frustrating some of them.” – he pointed out.

“We had everything a team needs: the best drivers, a well-resourced engine supplier, top-level infrastructure, financial resources, team culture, leadership, senior management capabilities, creativity, and innovation,” Wolff concluded. “Yet we were beaten by an incredible team, and we realized that sometimes things need to change. Organizations that used to work may no longer function, and as Einstein said, doing the same thing repeatedly and expecting different results will never be the answer.” – the Mercedes team boss concluded.

Nov 13, 2024John Matthews
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John Matthews

John Matthews is a seasoned motorsport journalist with over a decade of experience covering Formula 1

1 year ago F1 News, MercedesMercedes, Toto Wolff21

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