Sauber has announced an innovative partnership with CoinPayments, a global leader in cryptocurrency payments, ahead of the 2025 Formula 1 season. Alongside this news, the team has also unveiled a sneak peek of the new rear wing on its C45 challenger.
A revolutionary step for Sauber
CoinPayments has processed transactions for over three million users and supports more than 100 cryptocurrencies. Since 2013, the platform has established itself as a reliable partner for businesses, offering fast, secure transactions with low fees. Thanks to this technology, Sauber will have the opportunity to explore new ways to engage with fans, creating a more interactive and immersive experience.
Where will the CoinPayments logo be featured? The new Sauber rear wing spoiler
As part of the partnership, the CoinPayments logo will be displayed on the rear wing of the C45, the car set to compete in the 2025 F1 season. The car will be officially unveiled in the coming hours during the F1 75 LIVE event.
An image released by the Hinwil-based team has effectively teased the design of the new rear wing, which closely resembles the one seen on the Haas VF-25.
Sauber looks to the future with CoinPayments
Stefano Battiston commented on the deal: “As Formula 1 evolves, so do the ways in which companies engage with our sport,” explained Sauber Motorsport’s Chief Commercial Officer.
“Partnering with CoinPayments allows us to work with a dynamic and innovative company that shares our values of progress and transformation. This collaboration not only strengthens our global presence but also opens up new opportunities for partnerships and stakeholders worldwide. We are excited to explore the possibilities this agreement will bring, both on and off the track.”
CoinPayments pushes for a new financial model
Alexander Alexandrov added: “We are thrilled to join forces with Stake F1 Team KICK Sauber for the 2025 season. As Formula 1 gears up for the new campaign, we will be at the forefront, pushing the boundaries of global digital payments—just as F1 pushes the limits of speed and innovation.”
“With the launch of our updated platform, CoinPayments.com, we are making it easier than ever to use cryptocurrencies, removing complexity and barriers,” concluded the founder and chairman of CoinPayments.
Crypto’s continued presence in F1
The influence of cryptocurrency in Formula 1 continues to grow, with numerous teams securing high-profile partnerships in the sector.
Other teams embracing crypto sponsorships
– Aston Martin has partnered with Coinbase, becoming the first team to receive full sponsorship payment in cryptocurrency, using USDC.
– McLaren has signed a deal with OKX, one of the leading cryptocurrency exchange platforms.
– Red Bull Racing has partnered with Gate.io, designating it as their exclusive cryptocurrency exchange partner.
Formula 1 and Crypto.com: A growing connection
Beyond individual teams, Formula 1 itself has extended its global partnership with Crypto.com until 2030, further solidifying the role of cryptocurrencies within the sport. This collaboration underscores how the sector is becoming an integral part of F1’s financial future.
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