The German brand has signed a partnership with Aston Martin, which has been undergoing a complete internal transformation, particularly since Adrian Newey‘s arrival. The team continues to align itself with high-profile brands.
Puma, already a prominent name in motorsport, will supply Aston Martin with official team apparel as well as a fan merchandise line.
In a statement, Lawrence Stroll announced the partnership: “We are excited to welcome Puma to the Aston Martin ARAMCO family. This partnership celebrates our shared commitment to innovation, speed, and precision.”
“Together, we are shaping a new way to connect fans with our team, and we are eager to see how this collaboration unfolds starting in 2025.”
Following partnerships with Mercedes, Ferrari, Williams, and Sauber in the F1 Academy, along with a multi-year agreement with Formula 1 in 2023, Puma CEO Arne Freudt commented on the new team alliance: “Partnering with the Aston Martin Aramco F1 team marks a new milestone in our long history in motorsport.”
“Just like the team, Puma is committed to advancing the sport through innovative technologies. We are thrilled to support Aston Martin’s success with sportswear and to inspire the team’s fans with quality products and compelling stories from the world of motorsport.”
Leave a Reply