An F1 for the rich
Fifty-six million dollars. That’s the value of the dividend Toto Wolff collected when the shareholders of the Mercedes F1 team divided a very generous pie at the end of a financially extraordinary 2024.
According to bvmsports.com, the Mercedes AMG F1 Team closed the year with £636 million ($856 million) in revenue, up 16% from 2023. As a result, Toto Wolff, Mercedes-Benz, and Ineos were able to split a hefty net profit that nearly doubled compared to the previous year.
The net profit at the end of the 2024 fiscal year was £120.34 million ($161 million), and based on his shareholding, Toto Wolff earned $56 million. Still, the Brackley-based team is determined not to lose ground in terms of competitiveness, which remains the key to maintaining such lucrative balance sheets. The Brackley headquarters will be expanded with two additional buildings to strengthen Mercedes’ operations hub. These facilities are expected to be completed by 2025.
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