The Faenza-based Racing Bulls team is catching attention not only for its strong on-track performances but also for its innovative marketing strategies. At the Las Vegas Grand Prix, the team will unveil a special livery designed to make the VCARB02 stand out under the city lights of the Strip.
Visa Cash App Racing Bulls will compete with a brand-new silver livery inspired by the colors of Nevada and a new product from the title sponsor, the Holo Card. The chrome-like finish is specifically designed to sparkle under the artificial lighting that will illuminate the circuit during the night race.
The design extends beyond the cars. Drivers will sport specially designed suits, gloves, and footwear for the Las Vegas Grand Prix. Additionally, Racing Bulls has updated a show car with the new livery, which will be displayed at the Park MGM hotel. As has become increasingly popular in Formula 1, special liveries like this one generate significant fan and collector interest.
Team CEO Peter Bayer explained the significance of these special designs: “This season has shown us how important special liveries are for our team and for our fans. Every design we’ve brought to the track has been very well received—from the bold Magenta look in Miami to our collaborations with Slawn and Shaboozey at Silverstone and Austin.”
He added: “We’ve been extremely creative in how we’ve integrated our partners into our world, and we’re grateful for how they have embraced this spirit. Ending the year with this spectacular Las Vegas design feels like the perfect way to crown an incredible season of innovation and collaboration.”
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