The MoneyGram Haas F1 Team has unveiled “Haas+ Fans First”, a new initiative designed to bring fans closer than ever to the worlds of Formula 1, entertainment and popular culture. Built around the team’s free Haas+ loyalty program, the project aims to reward supporters with unforgettable experiences, exclusive benefits and once-in-a-lifetime opportunities through partnerships with some of the biggest names in global entertainment.
Haas+ Fans First has been created to give something back to the team’s loyal and passionate fan community. Members will have access to exclusive rewards, including VIP tickets, behind-the-scenes experiences, special events unavailable anywhere else, as well as early access to fanwear and official merchandise. The initiative extends beyond motorsport, creating unique connections between Formula 1 and the wider worlds of music, entertainment and culture.
The program launches with Bon Jovi
To kick off the initiative in style, Haas has partnered with legendary American rock band Bon Jovi. One Haas+ member and a guest will have the opportunity to attend the final stop of the band’s sold-out Forever Tour at London’s Wembley Stadium.
The prize includes two VIP tickets for the closing concert of the tour, offering a once-in-a-lifetime experience with one of the world’s most celebrated rock bands at one of the most iconic concert venues on the planet.
The competition opens on Wednesday, July 1, and closes on Friday, August 21. Entry is exclusively available to Haas+ members.
Komatsu and Jon Bon Jovi on the new partnership
Haas team principal Ayao Komatsu highlighted the importance of the team’s supporters, saying: “Fans are at the heart of everything we do, and ‘Haas+ Fans First’ is Haas’ way of thanking our supporters, wherever they are in the world, by offering experiences that go far beyond our sport. Haas has a unique opportunity to connect with some of the most exciting names in sport, entertainment and popular culture. As the team continues to grow both on and off the track, it’s important that we bring our supporters along on this journey. We’ve been working with Jon Bon Jovi and his family for more than a year, and we couldn’t think of a better way to showcase what ‘Haas+ Fans First’ has to offer than by seeing the world’s greatest rock band perform.”
Jon Bon Jovi added: “Rock ‘n’ Roll and Formula 1 aren’t all that different. You build a great team, trust the people beside you, take your shot and never lift off the pedal. Haas represents that fighting spirit, the belief that hard work, determination and passion can take you anywhere in the world. That’s something I’ve always believed in. We’re excited to become part of the Haas family and take our fans on a high-speed journey that’s only just beginning.”
Fans can register for the Haas+ loyalty program free of charge and enter the VIP Bon Jovi experience giveaway by visiting the plus.haasf1team.com website.
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