F1 | How and where to watch the Aston Martin 2026 Formula 1 car launch. Aston Martin will unveil its 2026 F1 livery on February 9 at Ithra in Saudi Arabia.

Aston Martin 2026 livery launch: Start time and how to watch the “Opening Night” live

The 2026 F1 season is heating up with the unveiling of Aston Martin’s new livery. The Silverstone-based team has chosen a spectacular, out-of-the-box approach to reveal its car, creating a global event-show. Aston Martin’s “Opening Night” is a carefully crafted season launch designed to showcase the team’s ambitions.

When and where to follow the Aston Martin presentation

The event is scheduled for Monday evening at Ithra, the World Centre of Culture in Dhahran, Saudi Arabia, and will be broadcast live so fans around the world can watch without limitations. For viewers in Italy, the key time to mark on your calendar is 20:00 local time. The highlight of the show will, of course, be the official unveiling of the Aston Martin 2026 livery, capping off a night designed as a cinematic experience. To ensure maximum accessibility, Aston Martin will stream the event on its official TikTok channel, Aston Martin Aramco, as well as on YouTube.

Adrian Newey makes first public appearance as Team Principal

What will make this presentation truly special? Aston Martin has promised a unique spectacle that combines culture, storytelling, and performance. Adrian Newey will take the stage, marking his first official public appearance with the team as Managing Technical Partner and Team Principal. Adrian Newey himself explained:

“The team is completely focused on the final preparation of the AMR26 in Bahrain ahead of next week’s tests. We are thrilled to welcome partners, guests, fans, and media to Ithra to reveal the 2026 livery in what will be a spectacular evening.”

The choice of Saudi Arabia for such a high-profile “Opening Night” underlines the global commercial reach Aston Martin is targeting as they transition into a factory-backed works effort. With Adrian Newey finally front and center, this presentation isn’t just about a new coat of paint—it’s the official beginning of a project that many believe could disrupt the traditional F1 hierarchy by the time we reach 2030.