Audi and FC Bayern Munich have joined forces for a special event dedicated to the new Audi R26, the concept car that marks the German brand’s entry into Formula 1 in 2026. Stars from the German football club posed next to the car during a day celebrating the union of two sporting giants in Germany.
The event gave FC Bayern players a first look at the new Audi car and an exclusive experience tied to the Audi F1 project. In addition to posing with the model, they also had the opportunity to go behind the scenes of the Audi F1 team, visiting the V6 hybrid engine assembly facilities, the simulator room, and the engine test benches, immersing themselves in the sophisticated Formula 1 technology.
This collaboration represents an ideal crossover between two German sporting powerhouses, strengthening the bond between Audi and FC Bayern. It is a historic partnership that goes beyond simple sponsorship, aiming to share values of innovation, excellence, and a passion for competition. The Audi R26 project is seen not just as a debut in F1 but as the start of a new era for the brand, which is preparing to challenge the best in the World Championship starting in 2026.
Audi and FC Bayern team up for a special look at the new Audi R26, with players posing alongside the freshly unveiled concept. 🖤
A crossover between two of Germany’s biggest sporting giants. 🇩🇪#F1 #AudiF1Project #AudixFCB pic.twitter.com/IM9MEkXUP7
— Inside Audi F1 (@InsideAudiF1) November 14, 2025
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