Tommy Hilfiger and Cadillac have officially unveiled the first fanwear collection to accompany the American team’s entry into Formula 1 for the 2026 season. This line marks the beginning of a new chapter for the stars-and-stripes brand, combining motorsport, fashion, and cultural identity.
The collection includes official team kit replicas and a range of co-branded garments designed for fans. Additional launches are already planned throughout the 2026 season, linked to selected races and key moments for the drivers. The goal is clear: to bring modern American style into the heart of the Formula 1 paddock. The collection will be available starting February 9.
American style and racing identity
Tommy Hilfiger becomes the exclusive partner for Cadillac fanwear, creating a collection inspired by the concept of Classic American Cool. Clean lines, recognizable design, and contemporary aesthetics merge to reinterpret trackside apparel in a modern key while maintaining its traditional roots.
“This collection celebrates Tommy Hilfiger’s heritage in Formula 1 and the cultural evolution this sport represents today,” explained Lea Rytz Goldman. “Formula 1 has become a global cultural platform, and collaborating with Cadillac allows us to create iconic, collectible pieces designed for fans.”
Official replicas and premium details
The fanwear communicates team pride through pieces designed for everyday use. The replicas reflect the team’s official attire, from drivers’ caps to T-shirts and polos. Materials include technical solutions such as breathable fabrics and meticulously crafted details.
The color palette revolves around red, white, and black, with metallic and chrome accents that strengthen the connection to racing culture and Cadillac’s identity.
A shared vision
Enthusiasm is also evident from the team’s side. “This collaboration unites two iconic American brands that share values of design, performance, and cultural relevance,” said Cassidy Towriss. “We worked closely with Tommy Hilfiger to create authentic fanwear consistent with the identity we are building.”
Special collections and storytelling
Throughout the season, the line will be enriched with additional collections. Race Specials inspired by cities like Miami, Austin, and Las Vegas will feature dedicated colors and localized graphics. Each release will tell a different story, connected to the locations, the drivers, and the spirit of the team.
Tommy Hilfiger continues its journey in Formula 1, after years of connecting fashion and motorsport. With Cadillac, a new chapter begins, aiming to make an impact not only on the track but also in style and culture within the F1 Circus.
The partnership between Tommy Hilfiger and Cadillac F1 represents a strategic fusion of American heritage and modern global sport. By prioritizing fashion-forward designs and premium technical materials, the collection ensures that Cadillac’s 2026 entry is as much about cultural impact as it is about track performance. The Tommy Hilfiger x Cadillac line offers fans a unique way to engage with the team, blending the excitement of the race with a sophisticated lifestyle aesthetic that reflects the evolution of Formula 1 as a lifestyle brand.
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