Following the grand event unveiling the new livery, Red Bull has also revealed its official merchandise for the 2026 Formula 1 season. After presenting the new RB22 livery at an event held at Ford’s Detroit headquarters, the Milton Keynes-based team has signaled a season of innovation and style. Compared to recent years, the team’s livery features a slightly different color palette with a nod to the past, opting for a brighter and more striking look. Keen-eyed fans also noticed subtle details, particularly the increased use of white in the Red Bull logo, an element highlighted by Max Verstappen himself.
The new merchandise collection
The new Red Bull merchandise was also on full display. A small preview had already been given during the RB22 livery presentation. Max Verstappen, Isack Hadjar, and Laurent Mekies wore the new 2026 season kit throughout the American event. Milton Keynes also focused on fans, launching a special collection in collaboration with Castore inspired directly by the new car. The collection features a brilliant blue with a jacquard pattern and black accents. These are the same colors and patterns as those found on the 2026 RB22 livery and are replicated across T-shirts, hoodies, caps, vests, and raincoats.
Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, commented on the philosophy behind the collection, emphasizing its connection to the team’s new technical era: “Our engine represents courage and innovation, and this spirit is reflected in the bold design of our new technical apparel line. This collection invites fans to join us on this journey, celebrate this extraordinary chapter, and look forward with excitement to what’s ahead.”
The launch of the 2026 merchandise collection marks the final piece of Red Bull’s aesthetic puzzle as they head into their historic partnership with Ford. By blending high-performance technical wear with bold heritage colors and innovative jacquard patterns, the team is offering fans a tangible way to “buy into” their new era as a full works manufacturer. As Nick Stocker emphasized, this collection is more than just clothing; it is a celebration of the courage required to build an independent engine, allowing the “Orange Army” and Red Bull supporters worldwide to wear the same spirit of innovation as the team itself.
Leave a Reply