The Visa Cash App Racing Bulls Formula One Team and their partner HUGO have unveiled the 2026 RB merchandise through an innovative campaign designed to blend performance, fashion, and community. In doing so, they have provided what effectively serves as a sneak peek at the team’s new livery. This project aims to strengthen the bond with a new generation of fans, engaging them not just as spectators but as active participants in the culture surrounding Formula 1.
The new collection was revealed by drivers Liam Lawson and Arvid Lindblad alongside a series of emerging creatives. This marks another step in the team’s strategy to push traditional boundaries and provide a platform for new voices capable of influencing the future of both Formula 1 and fashion.
Design inspired by car philosophy: A spoiler for the RB livery?
The 2026 team kit reflects the design philosophy of the car and hints at what the livery will look like on track. The aesthetic draws inspiration from contemporary streetwear, featuring a bold use of blue in color blocking and well-defined white panels. The clean, fluid lines are designed to create a recognizable identity, suitable for both the paddock and everyday wear.
Notably, the fluorescent green stitching—matching the Cash App logo—suggests that we might see more significant details of that color on the RB livery itself. The full collection includes replica t-shirts, polos, sweatshirts, hoodies, jackets, New Era caps, and knitwear, expanding the offering well beyond traditional team apparel.
Through the “Creator Platform”—the team’s initiative dedicated to giving space to emerging talent—Visa Cash App Racing Bulls invited young designers to reinterpret the 2026 kit with unique pieces. This project transformed the official garments into a creative canvas, prioritizing personal expression over convention. Among the protagonists is Jaffa Saba, who reworked the new team kit into a long-sleeved jersey and a balaclava, offering a personal take on the official design.
Voices from the cockpit: Lawson and Lindblad
Liam Lawson highlighted the value of the initiative and the message it carries. “Launching this year’s kit alongside young creatives was a reminder of how powerful this sport can be in supporting future generations, both inside and outside of motorsport. The design stays true to our identity, and I can’t wait to wear it at the track as we tackle an exciting new season.”
For Arvid Lindblad, entering his debut season in Formula 1, the moment holds even deeper meaning. “Unveiling the new team kit means the season is getting closer, and it’s something truly special knowing it will be my first year in Formula 1. I really enjoyed working with people who truly embody the values of the team, and it’s great to be part of something that feels authentic.”
The Team Principal’s vision
Team CEO Peter Bayer also explained the significance of the project. “We like to do things differently at Visa Cash App Racing Bulls, and the launch of the 2026 team kit is no exception. It’s not just a kit; it represents how we are building the future of the team and our connection with the next generation of fans.”
Bayer further emphasized the importance of involving creatives. “By opening the Creator Platform to emerging designers, we continue to create concrete opportunities for new talent and give them the chance to influence fashion culture in Formula 1. Integrating these creatives into a campaign is something we’ve never done before, and it offers a clear preview of what VCARB will showcase throughout the season.”
The launch of the 2026 team kit serves as a vital piece of the Visa Cash App Racing Bulls strategy as they prepare to officially present the new season in the coming days.
Leave a Reply