While Formula 1 gears up for the Mexican Grand Prix, Red Bull is already looking ahead to Brazil. The championship battle remains intense, with Max Verstappen aiming to close the 40-point gap separating him from the top of the drivers’ standings. In São Paulo in 2024, the Dutchman achieved a surprising yet dominant victory, securing his fourth world title.
This year, the Milton Keynes team is preparing for the Interlagos race with a new sponsorship deal with McDonald’s. The partnership brings the fast-food chain’s logo onto the track, but also extends to fan experiences: the McDonald’s on Avenida Henrique Schaumann will be transformed into a Red Bull garage, offering unique activities and interactive opportunities for fans.
Statements from Red Bull and McDonald’s
Ilca Sierra, Marketing Director of McDonald’s Brazil, said: “It is an honor to partner with Oracle Red Bull Racing and bring Brazilian flavor into the team garage, strengthening our presence in Formula 1. We are very excited about this collaboration because it allows us to offer experiences that connect authentically and align with the DNA of both brands, combining taste and energy in special initiatives that will certainly delight fans of both.”
Gabriel D’Angelo Braz, Marketing Director of Red Bull Brazil, added: “We are talking about unique brands that want to provide memorable moments for their consumers — and the collaboration with Oracle Red Bull Racing is proof of that. Our mission is to give people wings, and the São Paulo Grand Prix is the perfect example: the public will be able to experience it in a completely new way, with exclusive experiences at key McDonald’s restaurants.”
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