Max Verstappen beyond racing: Red Bull driver enters fashion world with new collaboration. Max Verstappen has started a collaboration with a former F1 team.

Max Verstappen has started a collaboration with a former F1 team that has continued working in the fashion world. The Red Bull satellite team changed its name and now presents itself on the grid as VCARB. However, until 2023, the team from Faenza was known as AlphaTauri, a name still recognized in the market. In particular, they ventured into the fashion industry, and Max Verstappen has decided to join this project by exploring other fields beyond F1.

We’ve always seen Max Verstappen as a driver focused 100% on the track, with no other projects on his mind, fully dedicated to motorsport. Just think that even during breaks from F1, he spends entire days on the track driving.

This is certainly not the same attitude of some of his colleagues: for example, Lewis Hamilton has been dedicated to fashion and music for several years now. Likewise, his teammate Charles Leclerc has released several music tracks and even started a project centered around ice cream.

Now it’s Max Verstappen’s turn to broaden his horizons, and through his social media channels, he announced the beginning of his collaboration with AlphaTauri in fashion: he will be a brand ambassador for the label. From this year, we may start seeing the four-time world champion in outfits different from the Red Bull merchandise he usually wears.

Max Verstappen commented on this new venture in the fashion world: “I’ve always liked AlphaTauri styles; they’re very elegant. They fit well and are very comfortable. There are other brands that may seem cool, but they’re not comfortable to wear. With AlphaTauri, what I like is that it looks stylish, is really fashionable, and is really great to wear.”