Red Bull F1 could soon welcome a new partnership with Adidas. The Anglo-Austrian team is reportedly on the verge of signing an agreement with the German sportswear giant, marking a significant development both for the team and for the broader Formula 1 landscape.
Adidas has already made a strong impact in Formula 1. The German sportswear powerhouse, which is already well established as a supplier for Mercedes and Audi, is now set to expand its presence further by securing a partnership with Red Bull, the team of four-time world champion Max Verstappen.
Details of the agreement
According to the German newspaper Bild, starting from the 2027 season Adidas will become an official partner of the Austrian team, working alongside Max Verstappen and his teammates. The contract is expected to last for at least three years and would bring approximately 27 million euros per season into Red Bull’s financial structure. This figure is comparable to the deals already in place between Adidas and both Mercedes and Audi for technical supply and team apparel.
The agreement has not yet been officially announced. When approached for comment, an Adidas spokesperson declined to provide further details, stating: “We do not participate in rumors or speculation.” Nevertheless, negotiations appear to be at a very advanced stage. According to available information, Adidas has already presented the team with initial sketches and concepts for the new racewear collection.
The proposed designs are expected to retain blue as the dominant color, in line with Red Bull’s traditional identity, while introducing fresher and more modern elements that stand out compared to the more classic and understated look used in recent seasons. A key visual feature will naturally be Adidas’ iconic three stripes, which are set to appear prominently on race suits and across other items in the team’s apparel range.
Implications for Adidas in Formula 1
This potential new agreement would significantly strengthen Adidas’ position in Formula 1. In just over a year of involvement in the category, the Bavaria-based company from Herzogenaurach has built an impressive portfolio that already includes Mercedes and Audi, and now potentially Red Bull. Among the four top teams in Formula 1, Adidas and Puma would effectively split the spotlight evenly, with two teams each. Puma currently continues to supply McLaren and Ferrari.
The move towards Red Bull represents a clear statement of intent from Adidas. The company is not aiming for a marginal presence in Formula 1 but is instead looking to establish itself as a major player within the paddock, directly challenging the long-standing leader in the sector. By aligning with one of the most successful teams of the modern era, Adidas would further strengthen its global visibility and reinforce its connection with elite-level motorsport.
If confirmed, the partnership would mark another important step in the evolving commercial landscape of Formula 1, where major global brands are increasingly competing not only on performance but also on image, identity, and influence within the sport.
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