Piquadro is further consolidating its presence in Formula 1 by becoming the official partner of Audi. The Italian brand, a reference point in premium leather goods and travel accessories, has been announced as the official luxury luggage partner of Audi starting with the 2026 season and for the years to come.
An alliance built on mobility and performance
Audi faces a demanding 2026 calendar with 24 Grands Prix, moving continuously across Europe, Asia, the Americas, and the Middle East. In this context, logistical efficiency becomes a key factor for the team’s overall performance, both on and off the track.
The partnership sees Piquadro providing the team with a full range of high-performance suitcases and backpacks, designed to withstand intense schedules and constant travel. The products combine robust materials, smart space organization, and technological solutions tailored for those constantly on the move.
Functional design serving Formula 1
Piquadro’s philosophy, based on the integration of engineering, technology, and functionality, naturally aligns with the approach of the Audi Revolut F1 Team. In Formula 1, every detail is aimed at maximum efficiency, and even luggage becomes an operational tool rather than just an accessory.
“With a global calendar of 24 races, the way our team travels directly impacts operational efficiency,” explained Stefano Battiston, Chief Commercial Officer of Audi Revolut. “Reliable, high-quality luggage is not just a lifestyle detail—it’s a concrete support for our personnel, who are often under tight time pressure. With Piquadro, we are developing tailor-made products designed for functionality, durability, and efficiency under real-world conditions.”
A strategic choice for an Italian brand
For Piquadro, partnering with Audi represents a further step in strengthening its presence in an environment where technological excellence and precision are essential.
“Formula 1 is one of the highest expressions of technological excellence and is an ecosystem we know and deeply appreciate,” stated Marco Palmieri, President and CEO of the Piquadro Group.
“Performance, speed, and precision guide our strategic choices. This collaboration allows us to further develop our vision of mobility, combining innovation, functionality, and attention to detail in a context where excellence is not optional but necessary.”
Piquadro increasingly prominent in the F1 Circus
With this agreement, Piquadro intensifies its commitment to Formula 1, confirming motorsport as an ideal platform to showcase values such as technology, reliability, and functional design. This partnership looks to the future and will accompany Audi throughout its journey, race after race.
As the 2026 season nears, the importance of off-track partnerships is becoming increasingly clear. By securing a technical luggage partner like Piquadro, Audi is ensuring that its staff can handle the relentless demands of the F1 calendar with the same precision applied to the car’s aerodynamics. This partnership serves as a reminder that in the modern era of the sport, victory is built on the efficiency of every moving part—including the bags that carry the team around the world.
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