
Sir Jackie Stewart is the oldest living Formula 1 world champion. At 86 years old, a milestone he celebrates today, with around 60 years spent in motorsport, he has witnessed different eras of the sport and its evolution, including its recent boom driven by an extensive communication strategy. At every event, Formula 1 announces record-breaking numbers and enjoys a level of popularity that was unimaginable 50 years ago. “The sport has changed enormously. The technology here is even better than aerospace. If they had asked Formula 1 to get to the moon, it would have done it in less time. It’s an example of hard work focused only on winning, not on finishing second or third. It’s the biggest sport in the world, because now everyone has a car. When I started, a family was lucky to own one car—now they’re common. It’s more famous than American football or even football in Europe,” the driver explained on F1 Explains.
While he was speaking on the podcast, over in Miami the F1 Academy girls were on track—something unthinkable in his era, when Formula 1 was considered a male-only sport. “Women were never even in the stands, they outright refused to come. Now, on the screens behind me, there’s the F1 Academy. I hope that in the next 4 or 5 years, a woman will make it to Formula 1. I don’t see why it couldn’t happen,” the Scotsman added.



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