According to several rumours circulating in recent hours, the energy drink multinational could be interested in the Argentine driver for the South American market and beyond.
At the Miami Grand Prix, Franco Colapinto achieved the best result of his Formula 1 career so far. The Argentine driver finished the race in 7th place, scoring valuable points for Alpine after a solid and mature performance throughout the weekend. This result came after a short break period and coincided with a major event in Buenos Aires, confirming the driver’s positive momentum.
The Buenos Aires road show and its impact
The road show organised by Franco Colapinto in Buenos Aires highlighted two fundamental aspects. On one hand, it confirmed the enormous passion of Argentinians for Formula 1 and motorsport in general. On the other hand, it demonstrated the remarkable pulling power of the young driver from Pilar.
The event, promoted by Mercado Libre, Franco Colapinto’s sponsor, gathered around 600,000 people in the streets of the Palermo district. Fans were captivated by the sound of the Lotus E20 and completely drawn in by Franco Colapinto’s charisma. This huge success has opened new doors in the sponsorship field, pushing several companies to consider bringing the driver on board as a personal ambassador.
Colapinto is closely followed by a major multinational company that intends to become his personal sponsor. The Alpine driver is attracting global brands thanks to his charisma and his strong ability to connect with fans.
The companies interested
During a broadcast on Carburando Radio, journalist Diego Durruty revealed that two major global companies have closely monitored Franco Colapinto’s showcase. The Austrian-Thai energy drink giant Red Bull was particularly impressed by the following Colapinto generates among Argentine fans. He compared the Buenos Aires event to the one organised in San Francisco featuring Yuki Tsunoda, judging the driver’s impact as highly positive.
The energy drink multinational Monster represents the main interested party. In the past, through its South American branch, it had already attempted to sponsor Franco Colapinto without success. Today, however, the interest is on a global scale. The company would like to position the Alpine driver as an international reference figure for its brand.
Context and outlook
Colapinto’s charismatic presence is producing concrete positive effects, attracting the attention of brands that see him as a potential ambassador capable of connecting deeply with the public, especially in Latin America. His role at Alpine and his growing visibility in Formula 1 further amplify these commercial opportunities.
These developments show how the Argentine driver is consolidating not only a sporting presence but also a market value that extends beyond the track. Negotiations with Monster, in particular, could lead to a high-profile global personal sponsorship deal.
However, despite the progress shown, his long-term future remains under scrutiny. Although he has secured a seat for 2026, there is a real risk that he may not be on the 2027 starting grid if he fails to maintain or further improve his performances, in a highly competitive environment where Alpine is carefully evaluating its future options.
Franco Colapinto’s recent surge in form and commercial appeal marks him as one of the most marketable assets on the current Formula 1 grid. While his on-track results in Miami proved his technical capability, the unprecedented fan engagement in Argentina has made him a primary target for global giants like Red Bull and Monster Energy, highlighting the significant role regional influence plays in modern F1 sponsorship strategies.
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