In anticipation of the Miami Grand Prix, scheduled for the first weekend of May, the Audi Formula 1 Team, in collaboration with Adidas, has unveiled a special merchandising line dedicated to the American round of the championship.
The announcement was made through the official social media channels of both brands, where the collection was presented with a clear message:
“For all fans who live and breathe football and motorsport. Inspired by the colors of the 305 and the spirit of teamgeist, we present the Adidas x Audi Revolut F1 Team Miami collection.”
Inspired by the colors of the city, the collection offers a refined reinterpretation of modern street culture, further reflecting the shared ambition to elevate the intersection between motorsport and style. At the same time, its performance-oriented design ensures it can be worn seamlessly across the entire team, including mechanics, engineers, and drivers.
Launched during a summer dominated by global sport, the football-inspired collection draws from the iconic Teamgeist design language of the FIFA World Cup 2006™, featuring flowing curves that create a dynamic optical effect inspired by the tournament’s distinctive “eight-shaped” match ball. Reimagined through a Miami lens, the palette is defined by warm sunset tones and iridescent details.
The collection is built around the drivers’ race jerseys, which combine shades of pink and blue on a black base. This distinctive design is then extended across jackets, shorts, and accessories, creating a coherent and instantly recognisable visual identity. Completing the look are custom footwear pieces, including the Megaride F50.
On track, the standout items are the special edition race suits, created with the same colour combinations and graphic elements as the main collection, which will be worn by both drivers during the Miami weekend.
Nico Hülkenberg commented on the new collection, saying: “Miami is a race that stands out for its energy and unique atmosphere, and this collection truly captures that spirit. It’s a look that works just as well in the paddock as it does away from the circuit, and I can’t wait to see the whole team and our fans wearing it. See you soon in the Sunshine State!”
Gabriel Bortoleto added: “For me, Miami has a special energy. There’s a strong Latin influence that I naturally relate to as a Brazilian, and the whole city feels colourful and vibrant, something that is reflected in the collection. It’s the perfect setting for a launch like this. What strikes me most is how expressive the designs are, they really match the atmosphere around the race. It’s great to bring that energy into the weekend and share it with our fans.”
This collaboration marks a significant step for Audi as they continue to build their brand identity within the Formula 1 circus. By blending high-performance engineering with iconic sportswear heritage, the team is looking to appeal to a younger, style-conscious demographic that views F1 as much as a cultural event as a sporting one. Whether on the grid or on the streets of South Beach, the Audi x Adidas collection is set to be one of the most talked-about technical partnerships of the season.
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