Aston Martin has entered into a historic new agreement with Arm, a global leader in high-performance and energy-efficient computing technology. Arm powers over 300 billion devices worldwide, from sensors to smartphones, supercomputers, and race cars. The company will drive advancements in artificial intelligence and computing, enabling Aston Martin Aramco to enhance its performance both on and off the track.
Jessica Hawkins, a driver in the F1 Academy for Aston Martin Aramco, will represent Arm as an Official Ambassador, supporting opportunities for women in motorsport. The global technology giant is proud to support female talent in F1, fully backing the F1 Academy project aimed at increasing the presence of women in the top category and making it more equitable.
Andy Cowell, CEO of the Aston Martin Aramco Formula One Team, expressed the team’s excitement about this new collaboration: “This partnership with Arm marks an exciting chapter in Aston Martin Aramco’s journey. Arm’s expertise in computing and artificial intelligence technology will play a significant role in enhancing performance and driving engineering innovation within the team, helping to deliver on-track results. This partnership also provides an opportunity to push the boundaries of what we can achieve off the track, with a clear focus on supporting women in STEM and motorsport, aligning with our goals of fostering an inclusive and diverse culture and attracting top talent as part of our Make A Mark strategy.”
Ami Badani, Chief Marketing Officer at Arm, stated: “Arm has been at the forefront of innovation for over three decades, driven by our commitment to finding unique opportunities that allow us to inspire and empower the next generation of engineers and drivers. We are thrilled to collaborate with Aston Martin Aramco to promote new pathways for talent in STEM and women in motorsport while enhancing on-track and automotive performance through Arm’s cutting-edge AI technologies,” she concluded.
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